Today, YouTube is the undisputed leader among sites that provide video sharing services.
To advertise their products or to promote their programs to the masses, many create their own channels on which they demonstrate their creations. Let’s take a look at the 10 key benefits of YouTube that make it superior to traditional TV, get youtube views.
1. Free browsing
To watch the video there is no need to be at home. Moreover, you do not even need a TV! After all, devices such as laptops, tablets and smartphones have entered the daily lives of millions of people. And Internet access can be obtained through today’s popular networks, such as Wi-Fi, 3G, etc. Watching videos on the Internet is available anywhere in the world.
2. Free service
For full use of the site, it is enough for the user to perform standard registration and spend a few minutes on personalizing the created channel. After that, you can post your own video, after completing the settings for access to it. A personal channel opens up the possibility of brand advertising, subscribing to updates and adding comments! Cool, isn’t it? Moreover, all this is absolutely free!
3. The effectiveness of advertising
While annoying ads are on TV, most viewers start nervously switching from one channel to another. However, well-designed, fun and original advertising can be considered as one of the types of entertainment and distributed on the network. For example, on YouTube, the ad unit is located on the right side of the video window and does not interfere with viewing, making it comfortable. YouTube also allows you to embed ads directly into the video. It can be a short advertisement at the beginning or at the end of the video. Advertising is also used in the form of a pop-up window, which, if desired, can be closed with the click of a button. All of these advertising tricks are less annoying compared to protracted TV ads. In this case, the video clip (in which there is an advertisement for a particular product) can be shared with friends, and this can be regarded as a recommendation to purchase the advertised product, which automatically expands the circle of potential buyers.
4. Interactivity in an on-line environment
Today, many people do not watch TV regularly, turning their eyes to the on-line environment. Statistics show that every year more and more young people refuse to watch TV, replacing it with the Internet. Valuable features such as content management, interactivity and the ability to participate in the exchange of information can benefit not only viewers, but the entire online community.
5. Advanced features
YouTube provides the user with many additional features — search for videos by keyword, by the option “similar video”, which is available immediately after viewing the main video. There is also the opportunity to familiarize yourself with other information, for example, the site of the author of the video or with any other data about it. All these features make it easy to attract the target audience.